(Siku Circumpolar News, 27 August 2009) -- Two of the major players in Greenland’s tourism industry are looking to Germans to stop the country’s tourism slump, Sermitsiaq reports. Greenland is experiencing a steep decline in the number of tourists that leading experts predict will continue next year. The situation has Bjarne Eklund, chairman of tourism and business organisation GTE, calling for a plan to increase the number of visitors starting next year. Eklund has met with the head of Air Greenland and representatives from the two organisation are now working together to save the 2010 season. "Quite generally, we will focus more on the German market, and we will double the amount we planned to spend on an initiative in Denmark," Eklund said. GTE and Air Greenland expect to be able to present a new online campaign targeted at the German market in Copenhagen during the West Nordic Travel Mart travel expo in mid-September. The strategy is likely to include information visits for German travel agents. Air Greenland and GTE have yet to determine how much money will be spent on the campaign, but the two companies have announced they will contribute most of the funding for it. They indicated, however, that other companies in the tourism industry will also be asked to chip in, Sermitsiaq says.
Posted 27 August 2009; 3:40:01 PM. Permalink